How much does it cost to make a promo video?ĭepending on the length and quality, a promo video can cost anywhere between approximately $40-$50,000. There are quite a few possibilities when it comes to creating, so don’t be afraid to think outside the box and get inspired. When it comes to the kinds of promo videos you can create, you have a world of options. From product videos and testimonials to explainer and employee training videos.īut, let’s make sure you understand the proper promotional video definition first! Types of Promo Videos There are many types of videos you can produce for your business. A good jumping-off point is to properly define just what a promotional video is. It helps to get you and your team on the same page. Understanding the role which videos will play in your strategy can ease some of that intimidation. You know what, though? It doesn’t have to be. Diving into digital marketing can be like opening up a digital can of worms. Not every promotional video is a video ad. If it helps, think of it this way: every video ad is a promotional video. They’re transmitting information from the brand to the audience but without outright asking you to buy something. These pieces of content are promotional videos. You’ve no doubt seen companies release videos in the past which celebrate an achievement or event, wish viewers a happy holiday, or tell their brand story. However, that doesn’t mean it’s a blatant sales pitch. Any video you create is in some sense attempting to sell your brand to your target audience. What is a Promotional Video?Ī promotional video is a business video with the intent to promote your products and services to customers and prospects.Ī good promo video seeks to bring the conversation to a more personal level without making the sales aspect so overt. Promos are often similar in style and tone to a teaser video, where you grab your audience’s attention and draw them in to learn more. A promotional video or promo video is a video used for the express purpose of promoting a specific marketing initiative, sale, or event.